Black Friday health boost?

Vitamins, weight loss kits and energy drinks fly off the shelves of Complete Nutrition on Black Friday.

Companies: Complete Nutrition

Headquarters: Omaha, Neb.

Coffee and donuts is the breakfast of Black Friday champions. But many shopping enthusiasts still have health on their minds.
Complete Nutrition, a competitor of GNC, sees a 22% jump in sales on Black Friday. "We do really well against the big chains on Black Friday," said Ryan Zink, president of Complete Nutrition. "It's not just gift purchases. People are also buying our products for themselves."
Zink credits two reasons behind Complete Nutrition's Black Friday sales spike: Many people have just had a big Thanksgiving meal and are feeling guilty about having overeaten the night before. Other shoppers want to encourage family and friends to make a healthy start in the New Year.
"So they come and buy our gift kits on Black Friday," said Zink. "Both these trends lend very nicely to what we do."
On the day after Thanksgiving, Zink said Complete Nutrition's 130 stores in 32 states lure in shoppers with buy-one-get-one 50%-off promotions. "Some stores are getting even more aggressive this year with buy-one-get-one-free deals on Black Friday," he said, adding that some Complete Nutrition stores will open as early as 6 a.m. and extend store hours until 9 p.m.
Zink expects this year's sales to be even better. "We expect a 22% to 26% increase that day," he said.